Pre TU/e

Since I was just a little boy, I have had a creative mind and a lean towards making things out of ordinary products. Later on I also developed an interest for technology.
In high school I got the chance to even broaden my interest and skills because of the diversity of the subjects like art history, crafts and arts and IT.
In my final year in high school I decided to make the subject of my profile assignment "The process of industrial design". Because of this and because I participated in a big project where we set up a travel agency (everything included like a business and marketing plan, websites and databases) for 6 months I already had a good idea of how to set up a design project.
Overall my high school experiences were a great preparation for a design study at a university.

B1.1 (verdict: PC)

In my first semester I was introduced to the ID program. In the beginning this was a bit difficult since I had to do a lot on my own and push myself to keep developing myself. After the semester it turned out to be a perfect way for me to find out who I am, what my strengths and weaknesses are and what I want to become.
I received two conditions. One condition was passing the basic course Calculus. The other was to actively work on my showcase content with a coach or other showcase expert. I still had some difficulty writing good reflections and showing evidence of my activities.



DPI33 Cultural Interventions



DG390 User Focus Basics


Basic courses:

3NAB1 Basic Course Applied Physiscs

2WAB0 Basic Course Calculus

Link: Assessment Feedback
Link: Coach Feedback




"You made a weak start at ID. Or as your coach states: 'you have to work harder on your attitude of being more involved'. You demonstrated that you can provide decent development and deliverables though. You demonstrated understanding of the educational system at ID - not so much in the showcase but more in the assessment meeting." - Martijn Verkuijl, MSc (assessor)

B1.2 (verdict: PC)

I started my second semester with a good overview of the expectations from the faculty. In my project a got to learn a great amount of new skills such as group communication, tackling problems within a group and using electronics in a prototype.
I also got to work more on my reflection skills and showcase design with my coach. I learned to create more reflective than just descriptive reflections. For creating my showcase I focused more on ease of use and using visuals. Next to this I really made a good step making my vision and identity stronger.
I did not have the opportunity to retake the basic course Calculus which is why I received a condition for that.



DPM80 The Science of Feedback



DGD02 Modelling Complex Systems

DG115 Training the Creative Body


Basic courses:

0IDM0 Modelling

0IDU0 Basic Course USE

Link: Assessment Feedback
Link: Coach Feedback




"He has become more aware of who he isand what he wants to do, also in relation to design and the study and showsthis in his reflections and vision & identity. Gained significant skill andknowledge about electronics and programming for prototyping and different kindsof design processes." - Stefan Zwegers, MSc (assessor)


"You are friendly, and nice to work with. You take responsibility for your development and are pro active." - Rob Zimmermann (project coach)



B2.1 (verdict: H)

The first semester of my second year was very difficult for me. I had to work on my USE Learning Line at another faculty, assignments and project while at the same time following the Basic Course Calculus. Because of the stress I decided, together with my study advisor, to stop working on the project so I would be able to finish all the other activities. Because this decision was made after the first quartile, my motivation had already dropped. During the period without a project I felt like I was not able to put my learned skills into a design project. Next to that I failed the Calculus course again.
All of these things together made me quite unsure of myself and my development as a designer. I did not have the feeling I had developed enough and I started to feel like the best decision was to retry the semester and show all my skills and knowledge gained during the first try. I received an H verdict.


DPL68 Crafting beta-textiles



DG622 Exploring Intuitive and Aesthetic Interaction


Basic course:

7NBB0 Basic Course Design - Integral Design

2WAB0 Basic Course Calculus


USE Learning Line courses:

0IDUE0 USE exploration course

0IDUS0 USE specification course

Link: Assessment Feedback

Link: Coach Feedback




"Growth in some competency areas, surely worked in his "toolbox" for designing." - Anna Reissert (assessor)


"It is not an easy decision to quit a project halfway. Doing so, must have contributed to your development in 'Self-directed & continuous learning'."

"Do not let Calculus distract you too much from what you are here for." - Maarten Versteeg, MSc (project coach)


B2.1 R1 (verdict: E)

After B2.1 I figured my main weaknesses were planning over a long period of time, doing many things at the same time and keeping track of everything I am doing during a long period of time. I also figured my strengths were helping other people, being able to create something that is in my head very quickly and dealing with unfortunate situations.


In the retry of the semester I focused on strengthening my vision and showing my identity in my designs. I also developed myself as a designer by implementing my knowledge and skills in the design project which I was not able to do previously.

During my project and other activities I had a feeling of finally understanding and being able to see the whole design process. This gave me a lot of confidence and motivation. Doing a project individually I decided to create a product that would reflect my identity which worked out great. I received an excellence for my high quality final prototype and professional presentation.

As apposed to my first B2.1 semster in the end I focused on clearly showing my substantial growth in my overall competency development in my showcase using the many activites.


DPM89 Everlasting Beauty



DG512 Designing Tangible Business Models

DG690 Basic Formgiving Skills


USE Learning Line course:

0IDUA0 USE application course

Link: Assessment Feedback

Link: Coach Feedback




"Because of the outstanding quality of your project as shown during the demo day you deserve the remark: Excellence. See this as a motivator to accelerate your growth towards becoming an outstanding designer." - Marina Toeters (assessor)


"Jip, it was a pleasure to work with you and to coach you. You are hard working and ambitious student and you are eager to learn. You were always very well prepared for our meetings, therefore we had many interesting discussions. The results of these discussions and the impact of my feedback/advice was visible in your design process. Overall- excellent attitude." - Ewelina Schraven, MSc (project coach)

B2.2 (verdict: P)

During the final semester of my second year I finally passed my Basic Course Calculus. I worked on the preparation for my internship which included creating an updated CV and a designer portfolio. I got to work with intelligent algorithms during an assignment which made me realise the logic behind intelligence.
For my project I made the choice to work in an area relatively far from my comfort zone, primary education. I did this taking into account the advantages of getting experience  in as many areas within the ID program as possible before starting my internship. I found an important balance between accommodating the wishes of the client and being an innovative designer by using experts to validate my design decisions so my client was able to have trust in me.
My new approaches and insights contributed greatly to the progress of the design process and the implementation potential of my concept. But by focusing on many different requirements and an accelerated process in the interest of a presentable end result my personal identity was lost in many parts. For my internship I specifically wanted to focus on this aspect of design. Meeting needs and requirements while maintaining your own identity and signature within designs.


DPH92 Playful Learning Toolkits for Children


DG234 Intelligent Products


Basic course:

2WAB0 Basic Course Calculus

Link: Assessment Feedback

Link: Coach Feedback




"Your design process was good in control at all times. Your deliverables are at a high level. Your learning attitude is very good. You have learned a lot about working with a client and you are able to take the right decisions." - Liesbeth den Besten (assessor)


"Your form and senses skills are very well developped and you can use these skills to create a good presentation, report and product. You thought everything out very well and were able to see the bigger picture of the context of the university, overlapping the clients needs, and the users experience, which sometimes might have conflicted each other in moments." - Ellis Bartholomeus (project coach)

B3.1 | Internship (verdict: E)

During my B3.1 I did an internship at V3RS, an interior product design company in Eindhoven. The intership has given me a sense of what a possible life after my education could be like. After the semester I also really felt like I had gone through almost every part of the design process at least once. It left me with useful experiences and skills and at the same time it triggered me to think about who I am as a person and a designer.

I came to understand the importance of taking cost into account when designing for a profit while maintaining a high quality. I feared of losing my identity while working on client oriented projects but learned to also use my identity in the way of working instead of just the final product. Communication towards a client was important for the business so I developed my skills in this area.Because of the fact I worked in a team it was important to understand that I had to put my pride aside and try not to do too much on my own.


At the end of the semester I focussed on creating a uniform style for my deliverables. Fortunately this was noticed by my coach. It was good to have this confirmed. A remark on this given by my coach was the fact that I had to make sure this application of my identity did not become too much. I think she had a good point. I was focussing on being direct but not arrogant and this is one of the aspects where I needed to pay attention.

Link: Assessment Feedback
Link: Coach Feedback




"Overall one thing is very, very clear: you have a strong opinion and you're not afraid of telling/showing it. All of your deliverables breathe "Design by Jip Haarsma" from the things that you tell, your report, your exhibition at the FFD to even the smallest assignment like the "vision session". I admire that. But prevent it from becoming too much." - Julie Hornix, MSc (project coach)


"Jip learns very fast. Multi employable. Great team player. Great computer skills." - Thomas van Rongen (founder and owner of V3RS & company coach)

my work

Below you can find my Final Bachelor Project and my two electives that I have participated in during my final bachelor semester. For more information click on the images.


Nearby future

Thanks to my internship during my B3.1 semester I really have a got a good overview of a job in the field of design. Something I am struggling with is the fact that I did not yet manage to incorporate businesses into my design projects. I would like to do this during my master at Industrial Design.

I now realize that I want to develop myself as a designer who combines his intuitive feel for form giving with his ability to have an holistic perspective on ideation and creation within different industries. I believe that by combining mass production, craftsmanship and in depth knowledge of materials, production techniques and trends in art and design I will be able to further develop my skills as a craftsman. By designing for interaction, analysing problems in my designs and finding ways to connect aesthetics, technology and different industries I will be able to develop academic substantiation of my designs.

I developed my sense for form giving and already developed my digital modelling and visualisation skills enough to feel really confident about visualisations. I was recently invited to the TEDx Eindhoven Branding and Graphic Design Team where I hope to further develop my graphic design skills.

Farther future

I can already see myself designing and having a characteristic signature in my way of form giving. Whether that is by working for or having my own company. The elective at Philips has triggered me to think about entrepreneurship in design since it adds an extra challenge. It might be a possible direction for my master.

Pdf: B3.2 Personal Development Plan


I have created a competency development overview related to the old competency model in order to help examinors that have been dealing with this system before to get a visual representation of my development.

Looking back on my Bachelor

Starting with this education I tried to understand what industrial design actually means. By becoming aware of many areas within the design process I also became aware of the fact that industrial designers not only design, but keep control over the entire process. And that is what designing is all about for me, keeping a holistic view on a process of creation while involving all the stakeholders, clients, experts and users needed.

During my first year I tried to find my way in the education and competency areas. I made a weak start due to the fact I had difficulties motivating myself to be involved in my activities. Fortunately I was able to find a way of dealing with the freedom of the education and I was more motivated than ever half way through my first year.

At the beginning of my second year I began to understand the importance of multi-disciplinary communication and thereby involving experts in my design process. Later on I my second year I really struggled with the amount of Bachelor College activities in my curriculum and I made the decision to retry my semester. Eventually I managed to show in my projects and other activities that I definitely had developed myself a lot. At the end of my second year things started to fall in place. I was able to avert stress during my project by maintaining a well-structured planning and by staying disciplined. Next to the confidence this gave me the ability to take a step back at any time and get an overview of my process.

The third year I started with an internship to find out my place within a small business. I immediately felt at home in the design sector. Getting to apply my knowledge on real life situations and even being able to learn the company new things made me confident about my skills and career. I was not able to work from an academic perspective during my internship. Because of this I decided that my Final Bachelor Project would be my chance to combine well-substantiated decisions and user research with my skills in directing an entire project on my own, developing a design, involving experts and external knowledge, and creating a feasible end result.


Development in areas of expertise

Creativity and Aesthetics

Creativity and a sense for aesthetically pleasing tangibles and visuals are the driving force behind my development. For as long as I can remember I have had a passion for creation. For me it is important to have control over my own position in a process, but regarding creation I have definitely experienced that it is best done together with other designers or even people in other professions. By doing this a designer engages different perspectives in his process which triggers creativity.

Aesthetics may seem to be the final touch on a component or product and developing it might be a smaller part of the process than developing a concept. However, for me the design, shape, colour material etc. are equally important as every step that precedes this since the communication between me, the designer, and the user happens through the design.


Technology and Realization

Technology is not just about electronics. It summarizes the way certain parts of the product are created, what materials have been used and how the product functions. It relates to realisation because many of the decisions that are made during the design process, especially when taking costs into account, are based on technical feasibility.

Starting with this education I did not have knowledge of many production techniques, electronics and material properties. After going through several projects and doing my internship I got to know an incredibly amount of possible ways a product could be realised. This broadened my scope and ability to recognize risky decisions during a product development process. Getting to know so many new realisation possibilities also taught me not to declare something impossible until I am certain that there is no way of making it work.


User and Society

The user is always a central unity in a product design process. The product needs to be adapted to what the user needs and how the user interacts with it. Of course when designing a product in most cases I will be designing for more than one user. It is therefore essential for a product designer to have an understanding of his user(s) in the context of society. Most of the user and user context analysis happens at the beginning of the design process. But even at the end these two should be taken into consideration during decisions. Sometimes ethical considerations need to be made in order for a product to be implementable in a certain context. I believe this is not always the task of the designer, but it is important to be aware of possible clashes between cultures, users or habits and a designed product or service.


Business and Entrepreneurship

A design is worthless when it is not suitable for the targeted market. Therefore the business structure behind a concept should always be described and designed. Especially when designing to be innovative or developing new technologies it is important to not only take into account the design but also the technology or feasibility and the business aspects or market value. By creating a value proposition and placing that in the context of a business model I have already evaluated several concepts on market value or implementation or production feasibility.


Math, Data and Computing

As a multidisciplinary designer it is essential to be able to communicate with the professions that can add value to your design process. Today many products that are designed contain some kind of software or hardware that needs to be co-designed by specialists. I have therefore developed skills in coding and after a lot of practice basic calculus. This, together with my computer skills helps me to quickly communicate ideas and concepts with specialists in the field.

When testing prototypes or analysing users or their behaviour I often get to deal with a lot of data. Thanks to an elective I am now able to process large amounts of data in a way I can draw conclusions from it. Visualising data helps to get an overview of large amounts of possible interesting information. I definitely hope to use this in future user analysis or product evaluations.

Development of professional skills

Self-directed and Continuous Learning

Self-directed and Continuous Learning is what makes this education unique. By placing almost all of the responsibilities at the students they are prepared for their careers exceptionally well. I found it hard to deal with this system at the beginning, but very quickly I found my way in this system.

It is the most important thing I learned during the past three years. How to motivate myself and how to develop new skills to stay a unique designer that intertwines with your personality. Learning how to learn is the key to independence and therefore for me the key to being confident in any situation. I sincerely believe I have the ability to adapt to almost any obstacle in my career.


Teamwork and Communication

Like mentioned communication is the core skill of an industrial designer. I have really hugely developed my ability to involve other designers, experts and specialists in my processes. I am very capable of working on my own but I do realise the importance of having different insights and perspectives. Next to that a team is capable of doing many things at the same time. Since I still have the tendency to want a full overview of the process and full control I find myself either leading a team or checking the results of a team for consistency. I do not think this is negative since it helps my showing my identity in my process and designs.


Design and Research Processes

Research on aspects of a design process can be used to substantiate decisions in order to make them credible for clients without in depth knowledge. I have also noticed this substantiation helps me validating my direction. Although I definitely not a researcher and I find it still hard to do proper research I did experience the value of research on theories during my Final Bachelor Project. It provided me with an in-depth perspective on theories implemented in my design which helped me explaining the reason for developing such a design.



Striving for Excellence

I always strive for excellence. For me striving excellence during a design project means that I am able to make a project successful on my own by involving the right research, analyses, experts, clients and knowledge. Furthermore the meetings with those people should be clear and my confidence should always ensure trust. I like to say I am obsessed with quality and blessed with skills, or blessed with the ability to learn new skills at any time. This obsession with quality gives me the strength to motivate myself. I want people to be amazed by what I can create. During my Final Bachelor Project I was able to show all of this. During my previous semester I sometimes was not, but that did definitely not keep me from trying. Overall there have been many moments of great achievement and of failure. Fortunately I developed the ability to convert failure into feedback which I then use to strive for Excellence. Looking back to my entire bachelor I can confidently say that I could not have done my bachelor any better.





Jip Haarsma
Student Industrial Design
Eindhoven University of Technology

Lijsterbesstraat 141
5616LE Eindhoven
The Netherlands

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